It is not surprising that the tuition page on many private school websites has a large “bounce” or exit rate. Private schools provide a high value education, customized curriculum, signature experiences, and individualized attention—which has led to annual tuition fees that can seem daunting to many.
Many families believe in the value proposition of private school, and may even have the means to afford 40-60% of tuition but never apply thinking their household income, while too little to pay full tuition, is too high to qualify for aid. These families are unaware how valuable they might be to the private school community and the incentive a school might have to meet them part-way.